Melleka Marketing — Weekly Performance Deck

Sin City Diabetics

April 15 – 22, 2026  |  getfastcashforstrips.com
$1,829
Total Ad Spend
1,271
Total Clicks
24
Conversions
53
Meta Leads
Google Ads — V3 (Website Traffic) Google
Spend
$26.53
Clicks
5
Impressions
73
Conversions
1
CTR
6.85%
CPC
$5.31
CampaignStatusSpendClicksImpr.Conv.
PMAX | Website Traffic ENABLED $26.535731
Search | Phone Calls PAUSED $0.00000
Search | Website Traffic PAUSED $0.00000

V3 Changes This Period

  • Updated sitelink asset descriptions for improved relevance
  • Added negative keywords to PMAX | Website Traffic: "walmart diabetic strips cost", "order blood sugar test strips", "what are glucose test strips" and 10+ more to eliminate irrelevant purchase-intent traffic
Google Ads — V2 (Local Performance Max) Google
Spend
$954.66
Clicks
567
Impressions
9,646
Conversions
23
all_conversions
CTR
5.88%
CPA
$41.51
CampaignStatusSpendClicksImpr.Conv.
Local PMAX General ENABLED $778.505327,81110
Local PMAX Expanded Locations ENABLED $113.812121912
Local PMAX General | Wed & Thurs ENABLED $62.35141,6161
Total (Active) $954.665679,64623

V2 Changes This Period

  • Cleaned negative keyword lists across all campaigns: removed restrictive single-word keywords that were blocking valid traffic
  • Added targeted negative keywords to Local PMAX General and Wed & Thurs campaigns: "www medtronic diabetes shop", "vitality medical", "skingrip dexcom g7", "ccs medical supply diabetes" and 10+ more competitor/brand terms
  • Checked business line of credit campaign performance in Google
  • Created traffic store campaign; lowered Parents Leads ad set cost-per-lead which had gotten too high. Local Parents showing promising results.
Meta Ads Performance Meta
Total Spend
$848.32
Total Clicks
698
Total Impressions
35,117
Leads
53
$14.03 CPL
Purchases
17
$43.75 CPA
Landing Page Views
247
CampaignStatusSpendClicksImpr.LeadsPurchases
Lead Campaign | Sales vs Informative | Top 14 States ACTIVE $743.7843723,6115317
Local Traffic | Dynamic ACTIVE $104.5426111,506
Total $848.3269835,1175317

Meta Highlights

  • Lead Campaign driving strong volume: 53 leads at $14.03 CPL with 17 tracked purchases
  • Local Traffic campaign delivering 198 landing page views at only $0.53 per view
  • Created new Mother's Day themed ad content and ad set
  • Created Meta content for Pharmacy, Construction, Restaurant, and Small Business verticals
Combined Platform Totals All Platforms
Total Spend
$1,829.51
Total Clicks
1,270
Total Impressions
44,836
Total Conversions
77
24 Google + 53 Meta Leads
Blended CTR
2.83%
Blended CPC
$1.44
Social Media Activity Facebook

7 Facebook posts published during this period

Work Completed 17 Tasks

Google Ads

Meta Ads

Content / Creative

CRM / Automations

Reporting / Analytics

Return Label Email

Built out the backend system for emailing the return label to the customers. Tested everything and it's working. Created a new store in Ship Station and connected it to FreeAgent. If they want their label emailed, they will end up in Sin City - Label Request Store.

How It Works

1
Customer selects "Yes" on the form for emailing them the return label
2
New order is created in FreeAgent with the "Email Label Request" field mapped to either "Yes" or "No"
3
If No, the usual flow continues. If Yes, a new order is created in Ship Station Label Request Store
Customer gets an email with their return label

Zapier Automation Flow & Confirmation Email

Return Label Email Automation - ShipStation to Zapier to Resend flow

Coming Up Next Week